Most frequent questions and answers
White Labeling entails taking a pre-formulated product, and putting your own branding on it. Products that are white labeled may start sell at a higher rate than private labeled products when kicking off, because you’re selling a product formulation that people are already familiar and comfortable with. On the other hand, products that are white labeled require more creative marketing and advertising efforts, as you will be competing with multiple other brands that offer the same products.
Private Labeling requires custom recipes, formulation, and packaging that is unique to the client. This service typically comes with a higher price tag and longer turnaround time than white labeling, as the team works on a perfected formulation and R&D for your customized product. A private labeled product can help highlight and distinguish your brand from those already on the shelves. Choose to offer your customers something fresh and new!
Both services entail third-party manufacturing and unique brand development. For companies that want to sell their products through other businesses, it’s crucial to understand the fundamental similarities and differences between private and white labeling.
The MOQ of a product is flexible to the customizations you’d like. For example, our MOQs for a standard white label products are typically no more than 125 units. However, for detailed customizations such as logo printing on vaping hardware, the MOQ is typically 1,000 units.
Once you decide on the packaging and hardware that best suits your brand, your rep will be able to update you if there is a special increased MOQ for your customization desires. Furthermore, private label products often come with a higher MOQ than white label products do.
Here at IP, we really believe in raising up business leaders and entrepreneurs from every stage of the game. With this in mind, we offer pricing to our customers on a case by case basis based on all the choices of product customization, to make sure you pay for exactly what you’re asking for. Nothing more.
When determining your packaging and hardware preferences, your rep can provide you multiple quotes to help you decide the most aesthetic yet affordable option for your brand. White labeling will always be a more affordable option than private labeling. You can expect about a $1/unit increase on average to do custom formulated product as opposed to a pre-formulated product.
Absolutely! We want to make this experience as seamless and affordable as possible for you. If you want to buy a product formulated and packaged by us, but work on the branding and labeling yourself, you are more than welcome to do so.